Bamburgh Capital advised the shareholders of The Happy Puzzle Company on its cross-border sale to Belgium-based Smart Industries NV, a specialist in multi-level logic games.

The Hertfordshire-based puzzles and games business, serves over 400,000 customers and 14,000 UK schools. The acquisition supports The Happy Puzzle Company’s global growth ambitions and adds its offerings to Smart Industries’ portfolio leveraging its extensive global distribution network to further scale The Happy Puzzle Company’s reach..