Bamburgh leads earthware into new era after Prime deal

September 22, 2022

Bamburgh Capital has led the sale of award-winning digital agency earthware to private equity backed medical communications group Prime Global.

Backed since 2021 by Levine Leichtman Capital Partners Prime Global is a recognised global leader in medical communication, evidence and access, and patient engagement.

The acquisition of earthware, a Hertfordshire-based creative digital agency that creates life-changing solutions to real world healthcare problems. complements Prime Global’s scientific heritage and proven delivery and enhances and expands its existing digital capabilities.

Prime Global is headquartered in Knutsford, Cheshire, and has offices in New York, London, Brighton, Oxford, Cambridge and San Diego.

“Innovation and creativity are part of our DNA,” says Graeme Peterson, CEO of Prime Global. “We’ve been looking for the right strategic technology and digital partner to help us achieve our vision to transform patients’ lives, now and for future generations. We’re thrilled to have found that in earthware and I’m excited to see the extra value we will provide for our clients across all our services.”

Hertforshire-based earthware shares a similar vision. “We’ve been looking for a partner who celebrates the same values and people-centric culture as we do, and who brings scientific and market access expertise to help us develop even more innovative solutions for pharma and healthcare companies undergoing a digital transformation,” says Neil Osmond, CEO of earthware. “There’s natural synergy between us and I look forward to seeing where we can go together.”

Alex Clarkson, Co-founder and Director at Bamburgh Capital said: “During the process Prime Global who stood out as the ideal partner with consistently shared values and an aligned people-centric culture. The partnership will enable earthware to continue its rapid growth trajectory, providing access to a larger international customer base for its expanding range of innovative digital solutions.”

The Bamburgh team also included Director Michael Parkinson, Chief Operating Officer Richard Evans, Gabriel Schwalbe and Gajanan Dharmasena.